A video conferencing API (Application Programming Interface) is a unique pieces of code that can be embedded into every other existing software application to leverage the functionality and enhance productivity. These APIs create a bridge of interaction between multiple intermediaries and help in online communication with each other. They are an infrastructure of different technologies used to develop an application interface to communicate and exchange data via the internet.

In the rapidly modernizing world, constantly meeting market demands through product advancements has become a common practice. After the global health emergency was announced, we have experienced tremendous growth in the need for virtual connectivity services. Immersing Video conferencing APIs, and SDKs (Software Development Kits) has potentially scaled the opportunities for businesses that offer services digitally. 

With immense market surge and the increasing number of companies working towards enhancing their eternal virtual communication channels, the video conferencing APIs market is scaling at a rapid pace. According to the reports of markets and market research, it is expected that the global video conferencing market size will grow to USD 22.5 billion by 2026. The primary reason for this unseen growth is because of the businesses around the globe researching to integrate an effective approach for virtual real-time communication. In this article, we will help you to understand and explore how to choose an optimal video conferencing API service to match your business needs. 

Why Choose Video Conferencing APIs?

Video conferencing API provides an option to add a real-time video calling facility to any app or web application natively. In simple terms, if you have an eLearning platform as a service, and looking forward to offering a virtual classroom experience to users, video conferencing APIs can be of great use. The development and integration of the same APIs or SDKs natively are costly. And in short, the video conferencing APIs offer go-to-market solutions for many seeking to eliminate the need to develop, test, and operate in-house. 

Increased demand and the availability of distinct video conferencing API services in the market have raised the difficulty to choose the perfect one. The more the business delays to capture the needs of its market, the more the chance to lose its benefits to its competitors. And during this process, if you choose to develop a video conferencing application all by yourself, there are maximum chances that your business may not be able to capitalize on the golden opportunities. The reason being your competitors are offering the services earlier than yours through a video conferencing API or SDKs. The continuous refinements, enhancements, and bug fixes throughout the product development roadmap can take forever, which can potentially cause delays in application integration and before the virtual connectivity becomes fully functional on your app or web.

How to Choose The Most Suitable Video Conferencing API:

Every video conferencing solution which is available today has its unique design properties which set it apart from the rest and the same applies to an API interface. That is why for every business it is important to understand how they can avoid immersing themselves in the wrong APIs service. Here are a few considerations to choose from.

1. Seamless Integration

   The primary reason for any business to integrate and run an API service is to avoid uninvited surprises. Seamless integration of video conferencing APIs into your existing system architecture and being able to transfer existing and new data sets with ease can be a considerate factor to negotiate your choice of choosing video conferencing APIs. As a part of seamless integration, the API structure should be transparent, comes with a detailed demo for integration, ideally suits your needs, and automatically generates embedding codes for copy and paste.

2. Reliability

   Security has been a key concern for businesses adopting video conferencing solutions. With increasing cyber-crimes and data leaks, data privacy is a primary focus. Choosing an end-to-end encrypted solution with advanced security features preferably empowers your product/service quality and reliability among your users.

3. Flexibility

   With a wide range of video conferencing service providers in the market, always thinking to customize or add on extra features to your solution is a common phenomenon. But, before making any such decision or to choose an API service with abundant or insufficient features, your business should consider that it can always affect the user experience. Hence, it is important to understand and act according to your target market needs, and if necessary willing to add or deduce according to the future holds.

4. Scalability

   If you’re planning to grow your business over time, always search for a solution that can support a growing user base and uphold the increasing capacities of data. However, if you’re planning to switch through applications based on the needs of your business over time, it may cause inconsistency and roadblocks in your streamlined operation affecting the overall operations of your business.

5. UI/UX Experience

   User experience always scores a bonus point to keep you alive among the competitors. And we encourage you to explore and opt for a solution that’s easy to change, most suitable for user needs, intuitive, and withholds your audience for longer periods. Customizing the conferencing room to meet your business purposes is always recommended. For instance, if you’re integrating a solution for an eLearning service platform, it is important to brainstorm and decide the conferencing layout and all the features that you’re using should be accessible – which may be multiple screen shares at a time, in-chat option, whiteboard, a must installation or sign-up, etc.

6. Latency

   From the rest of the above, the one last but must be offered to decide on a perfect video conferencing for your business is the quality and performance of APIs. Which means no frozen screens, connectivity issues, works across a wide range of network fluctuations, etc. A rich video and audio during conferencing always reduce the efforts to communicate with multiple users in real-time. Choosing a thoroughly trained and tested service reduces the go-to-market time and additional operational costs.

   While, the above-mentioned factors are completely reliable or might be ignored based on your specific solution, technology, and the industry you’re building it for. But, understanding your user needs and business objectives to be achieved through product development takes priority. However, if you’re considering choosing a video conferencing API to develop and scale your product/service, always reduce the cost of ownership and provide a competitive advantage to face the changing market dynamics.

   Looking for a reliable, smart, and flexible video conferencing API service? Libero can be the one! Know more to find out.