Video conferencing technology for any organization embracing the concepts of hybrid work culture and meetings has become a necessity. The need for a business to promote healthy work architecture has completely altered after the post-pandemic. It is evident that organizations are looking for the most reliant hybrid work strategies to sustain business growth and keep their teams engaged across multiple channels.

The rising trend for hybrid work-culture and the need for digital transformative conferencing solutions are two major factors that most organizations strongly agree to continue their professional practices at scale. Hybrid work culture is much more than offering a result-driven virtual or remote working environment. It includes everything from data sharing, interactivity, multi-channel communication networks, data recordings, etc. As organizations are adopting cutting-edge digitization technologies to meet rising crisis-based challenges, the need for a hybrid workspace is a must. Hence, a hybrid workplace without AI-powered video conferencing solutions is a complete waste of time and costs.

In this article, we will explore why an AI-powered video conferencing solution is a must-to-have-technology for the hybrid workplace and how this will enable workforces to perform virtual operations in an agile manner, with advent decision-making, and minimized costs.

Global Digitization and the Trend for Video Conferencing

“According to the world economic forum, the fortune 500 organizations that embrace digital transformation technologies are generating 8% or $100 million more operating income than those lined up behind.” With digitization in place, the next biggest challenge for most business leaders is strategizing how to maintain continuous collaboration between in-office and remote work teams. And for businesses today and tomorrow, the video will be the key foundation to drive a collaborative, most efficient, and productive business meeting culture.

It is important for your organization to understand how embracing a video conferencing solution can enrich your business processes and seamlessly streamline the operations across the business architecture. Here, we have provided a brief understanding of the four pillars of digital transformation and how it can drive hybrid work-culture:

1. Digital strategy: What role will a video conferencing solution play for your company in the digital future?
2. Business model: How will you take your strategy to market?
3. Enablers: What new technologies and skills will you need to succeed and build a sustainable hybrid work culture?
4. Orchestration: How will it scale from experimentation to full transformation with digitization?

Video Conferencing Inevitable for Hybrid Work

Today’s organizations are highly focused on balancing remote and in-office employees to access the best of both worlds. And to do so, it is important to invest in the right people and technology as well as for experiencing unified communications. Here are just a few reasons why video conferencing is a must-to-have for hybrid work culture.

Increased Flexibility

The need for flexibility is high in hybrid work practice. Since organizations across the globe during this post-pandemic era are operating meetings, conversations, collaborations, and so on in an entirely new platform, every employee must feel a sense of flexibility. The advanced AI features in today’s video conferencing applications and software let you and your employees achieve a higher degree of comfort, ease, and job satisfaction without any prior training. Even certain surveys show that hybrid work cultures with quality video conferencing solutions have increased work productivity for several companies. It also provides agile decision-making as employees from any part of the world can smoothly tune into important and sudden calls and meetings. For instance, If you have employees listed on health recovery or just boarded a plane, they can feel equally connected to the rest of the office.

Improved organizational culture

Face-to-face interactions during work hours naturally cultivate better relationships between team members. However, when employees are working remotely, there is a certainty that they will experience being left out of the group. Even though regular emails and messages can reduce this feeling of isolation, it is not always enough to make employees feel like a true part of the team.

Research shows that most of the employees do feel less connected as a result of remote work, where video conferencing can be a solution. Through video meetings not only employees can connect with other employees but also bridge the gap between the in-office and remote worker, in a way that supports a stronger sense of community.

Streamlined employee interactions

In hybrid working culture, usually, employees and employers will connect from various work locations, where the meeting starting and ending times are often decided before the video call. This lets more qualified conversations improve productivity.

Also, participants during a video meeting are more likely to be cautious and focused on the discussions while compared to other communication channels like repetitive email lists. Video conferencing provides more room for participants to communicate effectively and clear misunderstandings. The expressions of concern, understanding, or satisfaction can be addressed more conveniently than that of the array of IMs, emails, or voicemails, making the video conference the closest aspect to being there. 

Effective communication in place

There is a possibility of misinterpretation while communicating through email or a message over instant chat as there’s a lack of context and visual information to support the flow. Having a video conferencing solution can not only solve this problem, but it also helps in offering access to better communication through access to both facial expression and body language. Additional features often combined with video conferencing software, such as digital whiteboards, power point presentations, meeting recordings, in-built charts, and content sharing capabilities also open the door to higher levels of communication.

We have discovered why video conferencing is a crucial component of the hybrid work environment. Are you looking for AI-powered video conferencing services for your teams for effective communications and collaborations? Libero is your go-to place. Libero is an AI-powered video conferencing solution that provides unified communication APIs for modern-day collaboration like live-streaming, webinars, conferences, and the like. Contact us to know more about how we can customize Libero to meet your business and communication needs.